Privacy
How a production Aurora Ridge website would approach personal information, explained in plain language.
Demonstration status
This website prototype does not transmit form submissions or maintain a client database. Information entered into demonstration forms remains only in the local browser state and should not include sensitive financial details.
Information a production site may collect
A production website may collect contact information submitted voluntarily, technical data such as browser and device type, and limited analytics used to understand site performance. It would not request account credentials or full financial records through public forms.
How information may be used
Contact information would be used to respond to inquiries, schedule conversations, maintain required records, protect the website, and meet legal or regulatory obligations. It would not be sold.
Service providers and security
A production firm may use carefully selected providers for hosting, scheduling, analytics, secure document exchange, and communications. Administrative, technical, and physical safeguards would be proportionate to the information handled.
Questions and rights
Privacy questions would be directed to hello@auroraridgewealth.com. Applicable rights depend on jurisdiction and the firm's actual privacy notice and regulatory obligations.
Privacy-first analytics
Allux analytics and lead attribution
90-day anonymous event retention
Allux first-party analytics
Allux records eligible pageviews using the trusted page path, UTC event time and day, hostname-only external referrer when available, and a desktop, tablet, mobile, or unknown device category. To estimate daily unique visitors, Allux stores a daily, project-scoped salted hash. Exact IP addresses and raw user-agent strings are used only transiently in request memory for hashing, bot filtering, and device classification; neither is persisted.
Lead attribution
When a visitor submits a form, Allux may retain best-available context from the current tab since its latest full load: the initial landing page, trusted submission page, hostname-only referrer and channel, and most recently visited advisor article. This context is not joined to anonymous analytics events or used to identify or de-anonymize a visitor. Do Not Track and Global Privacy Control suppress anonymous analytics and optional attribution, while information deliberately submitted through a form may still be accepted to respond to the inquiry. Lead records, including their page, referrer, and article attribution fields, are the advisor's business records and are retained under the advisor's own retention policy rather than the 90-day anonymous-analytics window; visitors should contact the advisor regarding those records.
Retention and data not collected
Anonymous Allux analytics events are hard-deleted from active storage after 90 rolling days. Encrypted backups may retain a deleted record for up to 35 additional days before automatic expiration. Allux analytics uses no cookies or local/session storage, fingerprinting, persistent visitor profile, cross-day, cross-project, or cross-site tracking, full referrer URL, query string, fragment, session recording, or visitor de-anonymization. Allux adds no third-party tracking.
Questions about these specimen policies?
hello@auroraridgewealth.com